PEI-Genesis

Willow Electronics

PEI-Genesis Interconnect Support Overview

HOW WE MAY BE ABLE TO HELP

A few connector families that feel relevant for Willow

We have taken a quick look at Willow’s public website and the kind of cable assemblies shown in the reference image. Because Willow position themselves around bespoke cable assembly, RF, ruggedized and waterproof work, the areas below felt like sensible families to highlight. They are also the sort of connector lines we have tried to support with stock packages at PEI, so we can be more helpful when quick support is needed.

Bespoke cable assemblyRF and dataWaterproof / ruggedizedStock-backed supportReady-to-build families
REFERENCE ASSEMBLY STYLE
Example cable assemblies
Reference assembly style only. This matches the sort of cable-house work we had in mind here: discrete wires, RF leads, compact wire-to-board terminations and ribbon-style assemblies.

What we looked at

Where the input came from: Willow’s website positioning around bespoke cable assembly, RF, ruggedized and waterproof work, plus the cable-assembly image you shared.

Why these suggestions were chosen: the aim was to focus on connector families that feel genuinely useful to a cable house rather than just listing random products.

What ties them together: these are all families where quick availability, sensible stocking and support on the wider assembly requirement can make PEI a more useful partner.

Nathan Talbot

Nathan Talbot

UK Industrial Sales Manager
PEI-Genesis

If any of this feels relevant, I would be happy to look at current usage, talk through alternatives, or help around the wider stock and assembly requirement where useful.

Why PEI-Genesis
For a company like Willow, the value is not just in one-off part supply. It is being able to support the connector families that come up again and again in cable-assembly work, while also helping with availability, alternates where appropriate, and the wider interconnect package. That is why we have leaned into families such as AT Series, D-Subs, RF, M8 / M12 and JST-style wire-to-board assemblies.